3 Busy Dogs™ was started by Jenny Brown, creating Bowser Beer™ and Bowser Bits™ in late 2007. From the beginning she was committed to using 100% US made, all natural ingredients. Her idea was called crazy and bizarre but the popularity of a beer for dogs spoke to the incredible emotional bond people have with their pets.
From farmer’s market to pet expo, starting with Beefy Brown Ale and later adding Cock-a-Doodle Brew, dogs began lapping it up. When custom labels were added they became instant celebrities in their pack. As word got out, dogs struck poses and donned costumes and mugged for the camera. See our gallery of custom label shots.
Starting in pet shops, Bowser Beer found it’s way to beer stores, breweries, and wine shops, as well as pet-related businesses. Until recently, sold in Harrods of London. We hope they bring back the Pet Department!
The 3 original Busy Dogs were Chewy a Golden Retriever, Casey a Westie, and a Rottie named Dax. They can be seen on the company logo. Maggie, an English Mastiff, lived to be a ripe old 14 ½ and was a Busy Dog emeritus, earning a picture on our 6-pack. Three of these four were rescues and we continue to help support rescue and service dog organizations in different ways. We have also created exclusive custom labels to give people the opportunity to purchase beer and support a great cause.
Jenny, along with her current pups Muggsy and Quigley, hope that when you celebrate life with your dog, you will include some Bowser Beer!